Tue Mar 2021

4 Types of Animation Forms & How Lottie Beats Them All

Even before the pandemic hit last year, businesses were gradually planning to shift online. It was just after March when they were all in a rush to make the digital shift. We’re making our place on the internet but the question is how accurate is the digital world is to the real world?

Over the years, technology is tested to make the digital world feel real. And it’d only feel real when there are movements that maneuver our eyes.  This psychology is better observed in the digital age, where movable content is generally appreciated over static ones. At least, they help to grab the viewer’s attention.

Animations are an integral component that can easily bring a real-life feel to your digital experience. They can make your website and apps more interactive and appealing. It is, therefore, advisable you integrate animations into them.

Although animations come in various formats, it is Lottie that gets the upper hand.

In our earlier blog-posts, we have explained what Lottie is. But to help you recall, here’s a brief overview: Lottie is basically an effective animation tool for animators. A JSON-based animation file format. Lottie is very light-weight making it convenient for animators to place their animations on any platform they like.

You may wonder why exactly does Lottie get the competitive edge. To help you understand, we’re going to give you a complete rundown of 4 formats and then finally, compare them all to Lottie.

  • PNG Sequence – PNG sequence graphics may not lose detail and quality after image compression but they are very large in size. This creates a tremendous hassle in exporting and manipulating them to various interfaces. In comparison, Lottie files are small-sized. We even compared Lottie to Ant-Man in one of our earlier blog-posts. Due to its convenient size, Lottie has a quick download speed and consumes very little disk space.

  • GIFs – Although smaller than PNG sequence graphics, GIFs are still much larger than Lottie. And GIFs are generally scaled at a definite size implying that they cannot be altered to better fit on a different interface. They rely on pixels and frames for their animation. On the contrary, Lottie files are designed by using vectors that allow unlimited scalability and frame rates.

  • Coded Animation – Coded animation may be the real deal. CSS animations have the capacity to turn complex ideas into interactive animations. But writing code isn’t one’s cup of tea. Writing an animation is an intense process and may take up a considerable amount of time. To ease your life as a designer, Lottie is more versatile than the coded animations.

  • Animated Video – It’s no surprise that video content is the most popular form of content on the internet. But it’s also no surprise that in order to make an impactful video, you need to use plenty of resources. You would need actors and props making the whole experience very complicated and costly. Refined video content also takes up space and can slow down your performance. Even if you make a top-notch animated video, it would consume a lot of space and slow down your performance. Lottie, on the other hand, is cost-effective and simple making it easier for you to ship it anywhere you like.

So, when compared to all these formats, Lottie gets the upper hand because it is small-sized, intuitive, cost-effective, and compatible with any platform. With Lottie, you can take your websites and apps to a whole new level, where your customers will be left in awe. So, without further ado, provide a highly interactive digital experience to your users with Lottie!

Let’s work Together

At Animoox, we bring together our client’s opinions and our creativity to create effective and memorable animation.